Collection: Japanese Beauty & Hair Care

Japanese beauty (J-Beauty) stands for gentle, high-quality care with a focus on texture, purity and long-term results. At koiyu we bring original Japanese skincare, hair care and makeup to Switzerland – shipped directly from Switzerland.

Japanese hair care

Japan is famous for salon-quality hair care. Discover the Tsubaki Premium Repair line by Shiseido with camellia oil, the rich Fino Premium Touch hair mask, the honey-based &honey shampoos and hair oils, and the scalp serum by Kaminomoto.

Japanese skincare & makeup

From the cult Keana Nadeshiko Rice Pack for smoother-looking pores to the soft-focus Canmake Marshmallow Finish Powder: Japanese skincare focuses on hydration, smooth skin texture and a natural finish.

Japanese vs. Korean skincare

Korean skincare (K-Beauty) is known for innovative active ingredients and multi-step routines, while Japanese skincare (J-Beauty) favours fewer, highly refined steps. Both combine perfectly – explore our full Korean skincare range or find your routine with our skin type quiz.