🇨🇭 Shipped from Switzerland · Free shipping over CHF 100 · Pay with TWINT
koiyu
koiyu
koiyu
Japanese Haircare

Smooth, Glossy Hair

Fino, Tsubaki and &honey: Japanese hair care for soft, healthy-looking hair.

 Shop Haircare
Find Your Routine

Not sure where to start?

Take our 1-minute skin type quiz and get a routine that matches your skin.

 Take the Quiz
Korean Skincare

Reveal Your Natural Glow

Original Korean skincare, carefully selected and shipped fast within Switzerland and Liechtenstein.

 Shop Skincare

Our Best Sellers

The Korean skincare favourites our customers reorder most.

 Shop All Best Sellers
DR. ALTHEA - 345 Relief Cream

Moisturizer & Cream

DR. ALTHEA - 345 Relief Cream

CHF 16.45 CHF 22.10
BIODANCE - Bio Collagen Real Deep Mask

Mask & Spot Treatment

BIODANCE - Bio Collagen Real Deep Mask

From CHF 3.90 CHF 4.90
ANUA - Heartleaf Quercetinol Pore Deep Cleansing Foam

Cleanser

ANUA - Heartleaf Quercetinol Pore Deep Cleansing Foam

CHF 12.00 CHF 15.00
ANUA - Heartleaf Pore Control Cleansing Oil

Cleanser

ANUA - Heartleaf Pore Control Cleansing Oil

CHF 13.95 CHF 21.90
BEAUTY OF JOSEON - Relief Sun: Rice + Probiotics SPF50+ PA++++ [50ml]

Sunscreen

BEAUTY OF JOSEON - Relief Sun : Rice + Probiotics SPF50+ PA++++ [50ml]

CHF 14.90 CHF 18.65
ANUA - Niacinamide 10% + TXA 4% Serum

Serum & Ampoule

ANUA - Niacinamide 10% + TXA 4% Serum

CHF 15.95 CHF 20.88
MEDICUBE - Collagen Night Wrapping Mask [75ml]

Mask & Spot Treatment

MEDICUBE - Collagen Night Wrapping Mask [75ml]

CHF 24.50 CHF 30.60
SKIN1004 - Madagascar Centella Ampoule

Serum & Ampoule

SKIN1004 - Madagascar Centella Ampoule

From CHF 13.87 CHF 16.00
Skincare Sets

Sets

Cleanser - koiyu

Cleanser

Toner - koiyu

Toner

Serum & Ampoule - koiyu

Serum

Exfoliators - koiyu

Exfoliators

Moisturizer & Cream - koiyu

Moisturizer

Eye Cream - koiyu

Eye Cream

Sunscreen & Sunstick - koiyu

Sunscreen

Masks and Spot Treatment - koiyu

Masks

Lip Mask - koiyu

Lip Mask

Beauty Devices

Devices

Shampoo

Shampoo

Conditioner

Conditioner

Hair Serum, Mask & Oil

Hair Oil & Mask

Body

Body

Face Makeup

Face Makeup

Eyes

Eyes

Lipstick & Tints

Lipstick

Skin Type Quiz

Find your perfect routine in 1 minute

5 quick questions, personal product recommendations.

 Start the Quiz

Routines & Sets

Complete routines for every skin type, in the right order, plus curated gift sets.

 Take the Skin Quiz
BEAUTY OF JOSEON - Ginseng Cleansing Oil

Cleanser

BEAUTY OF JOSEON - Ginseng Cleansing Oil

CHF 18.90 CHF 23.65
I'M FROM - Rice Toner [150ml]

Toner & Essence

I'M FROM - Rice Toner [150ml]

CHF 15.95 CHF 23.00
COSRX - Advanced Snail 96 Mucin Power Essence

Toner & Essence

COSRX - Advanced Snail 96 Mucin Power Essence

CHF 14.40 CHF 18.00
AESTURA - Atobarrier 365 Cream [80ml]

Moisturizer & Cream

AESTURA - Atobarrier 365 Cream [80ml]

CHF 26.00 CHF 32.50
BEAUTY OF JOSEON - Relief Sun: Rice + Probiotics SPF50+ PA++++ [50ml]

Sunscreen

BEAUTY OF JOSEON - Relief Sun : Rice + Probiotics SPF50+ PA++++ [50ml]

CHF 14.90 CHF 18.65

Shop by Concern

ANUA - Azelaic Acid 10 Hyaluron Redness Soothing Serum
Clear Skin

Redness & Blemishes

ANUA - Azelaic Acid 10 Hyaluron Redness Soothing Serum

ANUA - Azelaic Acid 10 Hyaluron Redness Soothing Serum

CHF 17.95 CHF 27.45
ROM&ND - Glasting Melting Balm
Lip Care

Glossy Finish

ROM&ND - Glasting Melting Balm

ROM&ND - Glasting Melting Balm

CHF 12.90 CHF 16.10
NUMBUZIN - No. 9 NAD Retinol Volumetox Eye Cream [10ml] – image 2
Eye Care

Firm & Smooth

NUMBUZIN - No. 9 NAD Retinol Volumetox Eye Cream [10ml]

NUMBUZIN - No.9 NAD Retinol Volumetox Eye Cream [10ml]

CHF 18.90 CHF 23.65
MEDICUBE - AGE-R Booster Pro EX Beauty Device
Beauty Device

Home Spa Care

MEDICUBE - AGE-R Booster Pro EX Beauty Device

MEDICUBE - Beauty device AGE-R BOOSTER PRO EX

CHF 129.90 CHF 225.00

Shop by Brand

All Brands & Collections
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
DR. ALTHEA - 345 Relief Cream

Moisturizer & Cream

DR. ALTHEA - 345 Relief Cream

CHF 16.45 CHF 22.10
koiyu
BIODANCE - Rejuvenating Caviar PDRN Real Deep Mask

Mask & Spot Treatment

BIODANCE - REJUVENATING CAVIAR PDRN REAL DEEP MASK

From CHF 5.20 CHF 6.50

Our Favourite Products

“Carefully selected beauty essentials we love for their effective formulas, gentle textures, and visible results.”

Selected by koiyu

For your daily routine

“A deeply nourishing mask designed to support firmer-looking, smoother, and more radiant skin.”

Selected by koiyu

For an intensive glow boost
koiyu
Bundle & save

The FINO Hair Routine

Shampoo, conditioner and hair oil from Shiseido FINO for soft, glossy hair.

FINO - Premium Touch Conditioner [550ml]

Conditioner

FINO - Premium Touch Conditioner [550ml]

CHF 17.80 CHF 22.00
FINO - Premium Touch Shampoo [550ml]

Shampoo

FINO - Premium Touch Shampoo [550ml]

CHF 17.80 CHF 22.00
FINO - Premium Touch Penetrating Essence Hair Oil Airy [70ml]

Hair & Scalp Treatment

FINO - Premium Touch Penetrating Essence Hair Oil Airy [70ml]

CHF 17.90 CHF 22.35
SKIN1004 - Madagascar Centella Travel Kit – image 3
Try the Centella Routine Gentle essentials for calm, balanced and hydrated skin.
koiyu
Firming Care Sculpt & Smooth

Take a moment for yourself and let your natural beauty shine.

Free Shipping over CHF 100
Fast Delivery in CH & LI
100% Authentic
Fair Prices
Latest K-Beauty Trends

Skincare Tips & Guides

View All Posts
Serum, Creme und Tuchmaske – PDRN in der Hautpflege
Anti-Aging

PDRN in Skincare: What's Behind the K-Beauty Trend?

Reichhaltige Creme für die Hautpflege im Winter
Routine

Winter Skincare: How to Get Your Skin Through the Cold Season

Gesichtsreinigung mit Schaum – Double Cleansing
Double Cleansing

Double Cleansing: Why the Korean Two-Step Cleanse Works So Well

koiyu
Still need help?

Write to us at sales@koiyu.ch and we’ll get
back to you as soon as possible.

Frequently Asked Questions

How long does it take to process an order?

Orders are usually processed within 1–2 business days.