MOEV - ANNURCATIN SHAMPOO 525ml

A mildly acidic, strengthening shampoo for thin, weak and limp hair. At its heart is MOEV's Annurcatin™ complex: 20,000 ppm of Annurca apple extract, a rare, polyphenol-rich apple variety from southern Italy, combined with biotin and a full spectrum of 22 amino acids. Together they nourish and strengthen your hair from the roots for visibly fuller, more resilient strands.

Caffeine revitalises the scalp, and niacinamide soothes it and helps strengthen the scalp barrier. Wheat protein protects hair from external damage and brings back shine. Plant-derived surfactants create a rich, soft lather with just a little product and cleanse gently. The formula rinses clean and leaves no heaviness. The signature scent opens with crisp apple and fresh eucalyptus and ends with delicate freesia.

Why you'll love it

• Annurcatin™ complex: 20,000 ppm Annurca apple extract, biotin and 22 amino acids strengthen hair from the roots
• More volume: helps limp, thin hair look fuller and more resilient
• Caffeine & niacinamide: revitalise and soothe the scalp and support a healthy scalp barrier
• Wheat protein: protects hair from external damage and restores shine
• Gentle cleansing: plant-derived surfactants with a rich, soft lather
• Clean formula: silicone-free, paraben-free, free from 20 potentially harmful ingredients
• Dermatologically tested: suitable for sensitive scalps
• Signature scent: apple, eucalyptus and freesia
• Made in South Korea

Perfect for: thin, weak or limp hair, hair lacking volume, sensitive scalps and daily hair care.