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Discover koiyu’s most loved Korean skincare, haircare and Asian beauty products. Authentic, effective and carefully selected for glowing results.
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Last Chance

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New Arrivals

Best Sellers

Best Sellers

ANUA - Beginner’s Essentials Set - koiyu

Gift Sets

Skincare

Skincare

Serum & Ampoule - koiyu

Serum

Sunscreen & Sunstick - koiyu

Sunscreen

Masks and Spot Treatment - koiyu

Mask

TIRTIR - [Mini] Mask Fit Red Mini Cushion 18g - koiyu

Makeup

Lip Stick

Lip Stick

Hair Care

Hair

Body

Body

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305 products

koiyu
Easy Start Carefully Curated Skincare Sets
TIRTIR - [Mini] Mask Fit Red Mini Cushion 18g - koiyu

TIRTIR - Mask Fit Red Cushion

From CHF 12.90 CHF 15.90
COSRX - Advanced Snail 96 Mucin Power Essence - koiyu

COSRX - Advanced Snail 96 Mucin Power Essence

CHF 14.40 CHF 18.00
KSECRET - SEOUL 1988 Serum Retinal Liposome 2% + Black Ginseng [30ml] - koiyu

KSECRET - SEOUL 1988 Serum Retinal Liposome 2% + Black Ginseng [30ml]

CHF 22.60 CHF 28.20
ANUA - Heartleaf Silky Moisture Sunscreen - koiyu

ANUA - Heartleaf Silky Moisture Sunscreen

CHF 17.60 CHF 22.00
Skin1004 - Madagascar Centella Foam - koiyu

Skin1004 - Madagascar Centella Foam [125ml]

CHF 14.30 CHF 17.70
SOME BY MI - Galactomyces Pure Vitamin C Glow Serum [30ml] - koiyu

SOME BY MI - Galactomyces Pure Vitamin C Glow Serum [30ml]

CHF 19.70 CHF 24.65
Beauty of Joseon - Ginseng Essence Water - koiyu

Beauty of Joseon - Ginseng Essence Water

CHF 15.50 CHF 19.38
ETUDE House - Soon Jung 2x Barrier Intensive Cream - koiyu

ETUDE House - Soon Jung 2x Barrier Intensive Cream

CHF 13.90 CHF 17.40
Shiseido - Tsubaki Premium Ex Repair Hair Mask - koiyu

Tsubaki - Premium Ex Repair Hair Mask

From CHF 15.90 CHF 19.90
Medicube - Tripple Collagen Serum 4.0 [55ml] - koiyu

Medicube - Tripple Collagen Serum 4.0 [55ml]

CHF 21.00 CHF 26.30
The Face Shop - Rice Water Bright Facial Foaming Cleanser - koiyu

The Face Shop - Rice Water Bright Facial Foaming Cleanser

CHF 16.90 CHF 20.90
Beauty of Joseon - Revive Serum Ginseng + Snail Mucin - koiyu

Beauty of Joseon - Revive Serum Ginseng + Snail Mucin

From CHF 16.05 CHF 20.00
Skin1004 - Madagascar Centella Poremizing Quick Clay Stick Mask - koiyu

Skin1004 - Madagascar Centella Poremizing Quick Clay Stick Mask [27g]

CHF 15.20 CHF 19.44
Dr. Althea - 147 Barrier Cream [50ml] - koiyu

Dr. Althea - 147 Barrier Cream [50ml]

CHF 17.50 CHF 21.90
ANUA - Rice 70 Glow Milky Toner - koiyu

ANUA - Rice 70 Glow Milky Toner

CHF 19.90 CHF 24.88
Mixsoon - Bean Essence - koiyu

Mixsoon - Bean Essence

From CHF 18.00 CHF 22.50
COSRX - Salicylic Acid Daily Gentle Cleanser - koiyu

COSRX - Salicylic Acid Daily Gentle Cleanser

CHF 12.20 CHF 15.25
Beauty of Joseon - Glow Deep Serum Rice + Arbutin - koiyu

Beauty of Joseon - Glow Deep Serum Rice + Arbutin

From CHF 15.90 CHF 19.88
Nature Republic - Soothing & Moisture Aloe Vera 92% Soothing Gel - koiyu

Nature Republic - Soothing & Moisture Aloe Vera 92% Soothing Gel

CHF 7.50 CHF 9.40

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