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Discover koiyu’s most loved Korean skincare, haircare and Asian beauty products. Authentic, effective and carefully selected for glowing results.
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Last Chance

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New Arrivals

Best Sellers

Best Sellers

ANUA - Beginner’s Essentials Set - koiyu

Gift Sets

Skincare

Skincare

Serum & Ampoule - koiyu

Serum

Sunscreen & Sunstick - koiyu

Sunscreen

Masks and Spot Treatment - koiyu

Mask

TIRTIR - [Mini] Mask Fit Red Mini Cushion 18g - koiyu

Makeup

Lip Stick

Lip Stick

Hair Care

Hair

Body

Body

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304 products

koiyu
Easy Start Carefully Curated Skincare Sets
CLIO - kill lash Super proof mascara - koiyu

CLIO - kill lash Super proof mascara

CHF 19.90 CHF 24.88
Some By Mi - AHA BHA PHA 30 Days Miracle Toner [150ml] - koiyu

Some By Mi - AHA BHA PHA 30 Days Miracle Toner [150ml]

CHF 15.50 CHF 19.35
Medicube - PDRN Pink Collagen Capsule Cream [55g] - koiyu

Medicube - PDRN Pink Collagen Capsule Cream [55g]

CHF 23.90 CHF 29.90
EQQUALBERRY - Bakuchiol Plumping Serum [30ml] - koiyu

EQQUALBERRY - Bakuchiol Plumping Serum [30ml]

CHF 24.90 CHF 31.00
Arencia - Fresh Green Rice Mochi Cleanser - koiyu

Arencia - Fresh Green Rice Mochi Cleanser

CHF 21.80 CHF 27.25
Beauty of Joseon - Glow Replenishing Rice Milk [150ml] - koiyu

Beauty of Joseon - Glow Replenishing Rice Milk [150ml]

CHF 19.50 CHF 24.38
Axis-Y - Vegan Collagen Eye Serum - koiyu

Axis-Y - Vegan Collagen Eye Serum

CHF 14.90 CHF 18.63
COSRX - BHA Blackhead Power Liquid - koiyu

COSRX - BHA Blackhead Power Liquid

CHF 15.00 CHF 18.76
Vicrea - &honey Deep Moist Shampoo 1.0 [440ml]

Vicrea - &honey Deep Moist Shampoo 1.0 [440ml]

CHF 25.90 CHF 32.40
Some by Mi - AHA.BHA.PHA 30 Days Miracle Cream - koiyu

Some by Mi - AHA.BHA.PHA 30 Days Miracle Cream

CHF 17.40 CHF 21.75
Haruharu Wonder - WONDER Black Rice Hyaluronic Toner For Sensitive Skin - koiyu

Haruharu Wonder - WONDER Black Rice Hyaluronic Toner For Sensitive Skin

CHF 14.50 CHF 18.20
ANUA - BHA 2% Gentle Exfoliation Toner - koiyu

ANUA - BHA 2% Gentle Exfoliation Toner

CHF 24.90 CHF 31.13
ANUA - RICE 70 GLOW COLLAGEN MASK 1PC - koiyu

ANUA - RICE 70 GLOW COLLAGEN MASK 1PC

CHF 5.50 CHF 6.80
Vicrea - &Honey Deep Moist Hair Treatment 2.0 [445g]

Vicrea - &Honey Deep Moist Hair Treatment 2.0 [445g]

CHF 25.90 CHF 32.40
TIRTIR - Waterism Glow Tint

TIRTIR - Waterism Glow Tint

From CHF 8.90 CHF 11.10
Dr. Althea - To Be Youthful Eye Serum [25ml] - koiyu

Dr. Althea - To Be Youthful Eye Serum [25ml]

CHF 15.90 CHF 19.90
Anua - Heartleaf Pore Control Cleansing Oil Mild - koiyu

Anua - Heartleaf Pore Control Cleansing Oil Mild

CHF 18.00 CHF 22.50
Purito Seoul - Mighty Bamboo Panthenol Cleanser - koiyu

Purito Seoul - Mighty Bamboo Panthenol Cleanser

CHF 14.90 CHF 18.60
Anua - PDRN Hyaluronic Acid Capsule 100 Serum - koiyu

Anua - PDRN Hyaluronic Acid Capsule 100 Serum

CHF 22.90 CHF 28.65

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