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Discover koiyu’s most loved Korean skincare, haircare and Asian beauty products. Authentic, effective and carefully selected for glowing results.
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Last Chance

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New Arrivals

Best Sellers

Best Sellers

ANUA - Beginner’s Essentials Set - koiyu

Gift Sets

Skincare

Skincare

Serum & Ampoule - koiyu

Serum

Sunscreen & Sunstick - koiyu

Sunscreen

Masks and Spot Treatment - koiyu

Mask

TIRTIR - [Mini] Mask Fit Red Mini Cushion 18g - koiyu

Makeup

Lip Stick

Lip Stick

Hair Care

Hair

Body

Body

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305 products

koiyu
Easy Start Carefully Curated Skincare Sets
Biodance - Hydro Cera-Nol Real Deep Mask [1pc] - koiyu

Biodance - Hydro Cera-Nol Real Deep Mask

From CHF 3.50 CHF 5.40
Beauty of Joseon - Centella Asiatica Calming Mask [1ea] - koiyu

Beauty of Joseon - Centella Asiatica Calming Mask [1ea]

CHF 2.50 CHF 3.15
APLB - Glutathione Niacinamide Sheet Mask - koiyu

APLB - Glutathione Niacinamide Sheet Mask

CHF 1.50 CHF 4.50
Numbuzin - No.5 Vitamin Concentrated Serum [30ml] - koiyu

Numbuzin - No.5 Vitamin Concentrated Serum [30ml]

CHF 19.90 CHF 24.90
ETUDE House - Sunprise Mild Watery Light - koiyu

ETUDE House - Sunprise Mild Watery Light

CHF 13.90 CHF 17.40
SOME BY MI - Galactomyces Pure Vitamin C Glow Toner [200ml] - koiyu

SOME BY MI - Galactomyces Pure Vitamin C Glow Toner [200ml]

CHF 19.90 CHF 24.90
Vicrea - &honey Melty Moist Repair Hair Oil 3.0 [100ml]

Vicrea - &honey Melty Moist Repair Hair Oil 3.0 [100ml]

From CHF 25.90 CHF 32.40
rom&nd - Glasting Melting Balm - koiyu

rom&nd - Glasting Melting Balm

CHF 12.90 CHF 16.10
Anua - PDRN Hyaluronic Acid 100 Moisture Cream [60ml] - koiyu

Anua - PDRN Hyaluronic Acid 100 Moisture Cream [60ml]

CHF 29.90 CHF 37.40
Isntree - Ultra-Low Molecular Hyaluronic Acid Toner [300ml] - koiyu

Isntree - Ultra-Low Molecular Hyaluronic Acid Toner [300ml]

CHF 18.50 CHF 23.20
Some By Mi - Truecica Mineral Calming Tone-up Sunscreen SPF 50+ PA++++ [50ml] - koiyu

Some By Mi - Truecica Mineral Calming Tone-up Sunscreen SPF 50+ PA++++ [50ml]

CHF 16.90 CHF 20.95
Numbuzin - No. 5 Goodbye Blemish Serum - koiyu

Numbuzin - No. 5 Goodbye Blemish Serum

CHF 22.90 CHF 28.65
ANUA - Heartleaf 80 Moisture Soothing Ampoule - koiyu

ANUA - Heartleaf 80 Moisture Soothing Ampoule

CHF 19.90 CHF 24.88
COSRX - AHA 7 Whitehead Power Liquid - koiyu

COSRX - AHA 7 Whitehead Power Liquid

CHF 13.90 CHF 17.40
Jumiso - Snail Mucin 95 + Peptide Facial Essence [140ml] - koiyu

Jumiso - Snail Mucin 95 + Peptide Facial Essence [140ml]

CHF 25.40 CHF 31.75
Some By Mi - AHA BHA PHA 30 Days Miracle Acne Clear Foam - koiyu

Some By Mi - AHA BHA PHA 30 Days Miracle Acne Clear Foam

CHF 15.90 CHF 19.90
Vicrea - &Honey Melty Moist Repair Hair Treatment 2.0 [445g]

Vicrea - &Honey Melty Moist Repair Hair Treatment 2.0 [445g]

CHF 25.90 CHF 32.40
miseenscéne - Hello Bubble [19 Colors]

miseenscéne - Hello Bubble [19 Colors]

CHF 19.90 CHF 25.00
SKIN1004 - Madagascar Centella Travel Kit - koiyu

SKIN1004 - Madagascar Centella Travel Kit

CHF 21.70 CHF 29.90

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